The Effect of Social Media Influencers on Consumer Choices in Gen Z
Picture yourself scrolling through Instagram or TikTok—just an average evening, right? You're thumbing through dance videos, pet tricks, and motivational posts, when suddenly, there it is: that one influencer whose style, wit, and charisma make you hit pause. You linger, maybe for a second, maybe for a minute. And before you know it, you're adding those bright sneakers they're wearing to your ca..
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