Welcome to the Blockchain Party: Why It’s Time to Talk About Intellectual Property (IP)
So, blockchain—everyone’s heard the term, but it’s still one of those concepts that tends to either get heads nodding along with enthusiasm or eyes glazing over with confusion. It’s the kind of thing your techie friend loves to ramble on about at parties, right after their third craft beer. And you? Well, you're just hoping they won’t ask if you know how it works. If we’re being honest, most of us could do with a quick refresher on what blockchain actually is and, more importantly, why it matters for things other than cryptocurrency. And intellectual property protection? Now there’s something that impacts just about everyone, whether you’re a startup genius, an artist, or just someone who doesn't want their best ideas stolen.
Here’s the deal: intellectual property, or IP, is the glue that holds the creative and innovative world together. It’s what keeps your favorite band's music from being ripped off by some shady YouTube channel. It’s what stops the latest gadget from being copied by a knock-off factory in who-knows-where. But protecting IP has always been a bit of a mess—expensive, convoluted, and, let’s face it, not foolproof. Enter blockchain, the rebel tech that’s shaking things up and bringing fresh, decentralized solutions to the IP world.
But hold up—why should you care? Well, because blockchain is more than just a buzzword. It’s potentially a game-changer for how we protect, share, and monetize intellectual property. Whether you're an entrepreneur, a musician, or even just a fan of keeping things fair, understanding how blockchain can impact IP is becoming crucial. So, let’s dig into why blockchain isn’t just another passing trend. In fact, it's on track to revolutionize the way we handle intellectual property in a world where ideas are as valuable as gold—or, at the very least, as valuable as a trending meme.
A New Sheriff in Town: How Blockchain Came to the Rescue of Intellectual Property
Okay, so here’s where things get interesting. You know how the old-school methods of protecting intellectual property feel like trying to stop a flood with a bucket? Patents take forever to get approved, copyrights often come with a hefty legal bill, and if you're trying to license your work, well, good luck cutting through the red tape. For years, the IP world has been crying out for a better way to handle things. And then along came blockchain, the new kid in town, ready to kick the door down and take names. But how exactly does it work its magic?
Picture this: blockchain is like that cool, unbreakable notebook you had in school where every entry is permanent, and no one can sneak in and change your notes. Every transaction or piece of data is recorded across a decentralized network, making it tamper-proof and transparent. This is where things start to click for IP protection. Traditionally, registering your IP—whether it’s a song, a book, or an invention—requires a whole lot of trust in centralized authorities: the patent office, copyright agencies, or, worse yet, lawyers (shudder). But blockchain flips the script. With its decentralized nature, it’s now possible to register your IP on a public, immutable ledger where everyone can see who owns what and when they created it. And no middlemen messing around with the paperwork? Hallelujah.
So, blockchain offers a kind of digital notarization, creating a timestamped, irrefutable record of ownership. Once you’ve recorded your creation on the blockchain, that’s it—it’s yours, and no one can dispute the fact that you made it first. It’s a bit like planting your flag on the moon and saying, "This is mine." Except, you know, without the whole space suit and zero-gravity thing. But here’s the kicker: unlike traditional IP systems that can be slow, opaque, and often biased toward big players with deep pockets, blockchain levels the playing field. Now, smaller creators can protect their work without needing to pay through the nose for a patent lawyer, and businesses can secure their IP rights without needing a degree in legalese. It’s kind of like the Wild West, but with less dust and more code.
The IP Problem: What Happens When Ideas Aren’t Safe?
We’ve all heard the horror stories. Your favorite indie artist pours their soul into an album, only to find out some big-name artist has released something eerily similar. Or that small business owner who’s created a groundbreaking gadget, just to see it on sale at a cheaper price—straight from a factory halfway around the world that had no right to reproduce it. These aren't isolated incidents; they're part of a much bigger problem. Intellectual property theft and infringement are rampant, and it's costing creators and businesses billions every year.
For industries like music, film, tech, and fashion, this isn't just a nuisance—it's a full-blown crisis. IP theft is more than just copying ideas; it's about stealing potential earnings, undercutting innovation, and, for the little guys, sometimes it’s about surviving. Big corporations may have the legal muscle to take on infringers, but for smaller creators, this legal battle can feel like David versus Goliath—except without the slingshot.
And let's not forget the international scale of the problem. IP laws vary drastically from one country to the next, which makes enforcing rights across borders a logistical nightmare. Even if you can protect your idea in your home country, there's no guarantee that it won't be knocked off somewhere else. It’s like playing whack-a-mole with your life’s work. Plus, the digital era has only made things trickier. Thanks to the internet, a knock-off design, pirated movie, or unauthorized music track can spread like wildfire, and by the time the legal gears start turning, the damage is already done. So, yeah, protecting IP in today’s world is not for the faint-hearted.
A Block for Every Idea: The Blockchain Solution to Copyrights and Patents
Now, let’s break down how blockchain technology steps in to address these IP headaches. Imagine you’ve just written a novel. You’ve poured your heart and soul into it, spent late nights tweaking character arcs, and maybe even cried over a few plot twists. Naturally, the last thing you want is for someone to steal your work and publish it as their own. Traditionally, you’d have to register your copyright with an official body, a process that’s not only tedious but also involves hefty fees and long waits. Blockchain, however, offers a slicker alternative.
With blockchain, you can create a digital certificate of ownership for your novel—right down to the timestamp. This digital certificate is irrefutable evidence that you created the work on a certain date, and it’s stored across a decentralized network that’s practically impossible to alter. It’s a bit like posting a photo of your work on social media, except, you know, with fewer likes and way more security. But here's where things get really interesting: you’re not limited to just registering copyrights. Patents, trademarks, and even trade secrets can also be recorded on blockchain.
And because blockchain is decentralized, you’re no longer at the mercy of traditional IP offices that might be bogged down by bureaucracy or corruption. Your IP rights are accessible and verifiable worldwide. You don’t have to jump through legal hoops in every country where you want protection. It’s a one-size-fits-all solution, whether you’re protecting your art, music, inventions, or that genius business idea you’ve been nurturing. It’s like a universal remote for IP protection—finally, something that works everywhere.
Not Your Typical Paper Trail: Smart Contracts and IP Licensing
Here’s where things get even cooler: smart contracts. If you’ve ever licensed your work, you know how complicated it can get. There’s a lot of paperwork, a ton of fine print, and you practically need a lawyer on speed dial to make sure everything’s above board. Smart contracts, powered by blockchain, can streamline this process in ways that would make even the most cynical lawyer crack a smile (well, almost).
Smart contracts are essentially self-executing agreements that automatically carry out the terms of a contract when certain conditions are met. Let’s say you’re a musician who wants to license your song to an indie filmmaker. Instead of negotiating over email for weeks, sending contracts back and forth, and worrying about whether you’ll ever get paid, a smart contract can handle the whole thing. You set the terms—maybe the filmmaker can use the song in their film, but only for a year, and only if they pay you a certain amount upfront. Once those conditions are met, the contract executes itself: the filmmaker gets the rights to use the song, and you get your payment automatically. No middlemen, no messy negotiations, and no waiting around for your check to clear.
It’s like having a personal assistant who never sleeps, never makes mistakes, and always follows through. And the best part? Because everything is recorded on the blockchain, there’s a transparent record of who owes what to whom, and when. No more "he said, she said" disputes about whether you got paid for that track or whether your invention was licensed to the right company. Smart contracts take the guesswork—and the paperwork—out of IP licensing.
Now, I know what you're thinking: “This all sounds great, but what’s the catch?” Well, we’ll get to that, but first, let’s talk about the legal side of things because, as much as we’d love for smart contracts to solve all our problems, the law’s always a few steps behind the tech.
Playing Catch-Up: Legal Implications and the Regulation of Blockchain IP
Alright, so blockchain sounds like a dream come true for IP protection, right? But, as with most things that seem too good to be true, there’s a catch—and this time, it comes in the form of the law. The law, bless its heart, has always been a bit of a slowpoke when it comes to keeping up with technology. Just when we think we’ve got the latest tech all figured out, along comes a new shiny innovation, and suddenly, the rulebook feels outdated.
Blockchain is no exception. While it’s offering some incredible tools for IP protection, the legal world is still scratching its collective head, trying to figure out how to regulate it. You’ve got questions of jurisdiction—after all, blockchain operates on decentralized, global networks, not confined to one country’s borders. If someone’s IP is registered on a blockchain network, but that network is global, which country’s laws apply? If there’s a dispute over IP ownership, which courts get to handle it? The complexities stack up like a never-ending game of Jenga, and we all know how that game usually ends.
And that’s just the start. Take smart contracts, for example. While they’re brilliant for automating agreements, traditional legal systems are still wary of how to handle them. Most countries don’t even have legal frameworks that fully recognize smart contracts as binding. What happens if there’s a glitch in the code or the terms of a smart contract are challenged in court? Can you sue a blockchain? Not exactly. This regulatory grey area means that while blockchain offers exciting new possibilities for IP protection, it’s still a bit of the Wild West in legal terms.
For now, lawmakers are playing catch-up, trying to create regulations that recognize blockchain-based IP rights and smart contracts without stifling innovation. Some countries are ahead of the game, like Switzerland and Singapore, where progressive laws have been introduced to address blockchain’s rise. But in much of the world, the legal landscape is still murky. It’s a bit like trying to run the latest software on a ten-year-old computer—there’s a lot of potential, but the infrastructure isn’t quite there yet.
Still, the fact that blockchain is shaking up the legal system in such a profound way is evidence that this technology isn’t just a flash in the pan. The sooner the law catches up, the sooner we’ll be able to see its full potential realized for IP protection. Until then, it’s a thrilling, albeit sometimes uncertain, time to be involved with blockchain IP.
The Revolution Will Be Tokenized: NFTs and Intellectual Property Rights
By now, you’ve probably heard about NFTs (non-fungible tokens), unless you’ve been living under a digital rock. They’ve taken the internet by storm, with people buying and selling digital art, music, and even tweets for mind-blowing sums of money. But what does any of this have to do with intellectual property protection? A whole lot, as it turns out.
NFTs have added a new layer of complexity—and opportunity—to the world of IP. When you buy an NFT, you're essentially buying a token that proves ownership of a digital asset, whether it’s a piece of artwork, a video, or even a meme. Now, before you start shaking your head in disbelief at the idea of paying millions for a meme (I know, I know), hear me out. NFTs offer a solution to a problem that’s plagued digital creators for years: how do you prove ownership of something that exists purely in the digital realm?
Traditionally, digital assets have been notoriously difficult to protect. Sure, you can register your work with copyright offices, but once it’s on the internet, there’s little to stop people from copying it, remixing it, or outright stealing it. NFTs, however, bring blockchain’s immutable ledger to the world of digital ownership. When you mint an NFT of your digital creation, you’re creating a one-of-a-kind token that proves ownership and tracks the sale and resale of that asset. It’s like a digital certificate of authenticity, and because it’s recorded on the blockchain, it can’t be tampered with.
But here’s where things get really interesting: NFTs don’t just prove ownership—they also open up new ways for creators to profit from their work. With smart contracts built into NFTs, creators can automatically receive royalties every time their work is resold. Imagine you’re a digital artist who sells an NFT of your latest masterpiece for $1,000. A few years later, that NFT is resold for $10,000. Thanks to the smart contract embedded in the NFT, you could receive a percentage of that resale, without having to chase down the buyer or rely on middlemen. This kind of automation could revolutionize the way artists, musicians, and other creators monetize their work.
Of course, it’s not all sunshine and rainbows in the NFT world. There’s been a lot of debate about whether buying an NFT actually gives you the rights to the underlying intellectual property. For example, if you buy an NFT of a piece of digital art, do you own the copyright, or just the token? The answer, for now, is a bit murky, and it varies depending on how the NFT is structured. In many cases, buying an NFT doesn’t give you full IP rights—you own the token, but the creator retains the copyright. This is one of those areas where the law is still catching up, and we’re likely to see more clarity (and probably a few legal battles) in the coming years.
But despite the uncertainties, NFTs have opened up exciting new possibilities for IP protection and monetization, especially in the digital space. They’re giving creators more control over their work and creating new revenue streams that didn’t exist before. The revolution may be tokenized, but it’s definitely here to stay.
Keeping It Real: Blockchain for Counterfeit Prevention
Let’s switch gears a bit and talk about one of the more down-to-earth applications of blockchain: preventing counterfeit goods. Now, this might not sound as glamorous as NFTs or smart contracts, but if you’ve ever bought a knock-off pair of sneakers that fell apart after two wears, you’ll understand just how big a deal this is. Counterfeiting is a massive problem across industries, from fashion and luxury goods to pharmaceuticals and electronics. And it’s not just consumers who suffer—companies lose billions each year to knock-offs, and in some cases, counterfeit goods can even be dangerous (looking at you, fake medications).
So, how does blockchain help? The answer lies in its transparency and immutability. By using blockchain, companies can create a digital ledger that tracks a product’s journey from manufacturer to consumer. Each step of the supply chain can be recorded on the blockchain, ensuring that every party involved can verify the product’s authenticity. Imagine buying a luxury watch and being able to scan a QR code that shows you the entire history of that watch—from where the materials were sourced to the factory where it was assembled to the retailer where it was sold. You’d have complete confidence that you were buying the real deal.
And it’s not just luxury goods that can benefit from this. In industries like pharmaceuticals, where counterfeit drugs can literally mean life or death, blockchain could help ensure that only legitimate, FDA-approved medications make it to market. This kind of transparency could revolutionize industries where counterfeiting is rampant, and it could give consumers peace of mind that they’re getting what they paid for.
Of course, implementing blockchain across global supply chains is no small feat, and there are still hurdles to overcome in terms of cost and scalability. But the potential for blockchain to crack down on counterfeiting is enormous, and we’re already seeing some companies experiment with these systems. It’s yet another example of how blockchain is stepping in to solve real-world problems that have plagued industries for decades.
Global Implications: Cross-Border IP Protection in a Blockchain World
Now, let’s take a step back and look at the bigger picture. We live in an increasingly globalized world, where ideas, products, and intellectual property cross borders faster than you can say “import/export.” This creates a huge challenge when it comes to protecting IP on an international scale. Different countries have different laws, and enforcing your IP rights across borders can be a legal and logistical nightmare.
Blockchain, however, could change the game by creating a universal system for IP protection. Because blockchain operates on decentralized networks, it doesn’t care about national borders—it’s global by nature. This means that once you register your IP on a blockchain, it’s protected worldwide. You don’t need to navigate the confusing maze of international IP laws or file separate claims in different countries. Your blockchain record is your proof of ownership, no matter where you are.
Imagine a world where creators from all over the globe can collaborate, share ideas, and protect their intellectual property without worrying about legal loopholes or jurisdictional headaches. It sounds like a utopia, but blockchain has the potential to bring us closer to that reality. Of course, we’re not there yet. International IP laws are still deeply rooted in traditional systems, and it’s going to take some time for blockchain to be fully integrated into the legal frameworks of different countries. But the potential is there, and it’s exciting to think about the possibilities for global IP protection in a blockchain-powered world.
Behind the Curtain: The Technology Powering Blockchain’s IP Capabilities
Alright, so we’ve talked about all the fantastic things blockchain can do for intellectual property, but let’s take a quick peek under the hood, shall we? Don’t worry, we’re not going to get too technical here—I promise we’ll keep it simple enough that you won’t need a computer science degree to follow along.
At its core, blockchain is a decentralized ledger, which is really just a fancy way of saying it’s a record-keeping system where the records (or blocks) are chained together in chronological order. What makes this different from, say, a traditional database is that no single entity controls the ledger. Instead, it’s maintained by a network of computers (called nodes), and here’s the kicker: once a block is added to the chain, it’s virtually impossible to change. This immutability is one of the key reasons blockchain is such a big deal for intellectual property.
When you register your IP on a blockchain, whether it’s a piece of music, an invention, or a digital work of art, that record is added to the chain and distributed across the entire network. This means there’s no single point of failure—no central authority that can be hacked, bribed, or otherwise manipulated to alter the records. It’s like having your work notarized by thousands of independent witnesses, all of whom agree on when it was created and who owns it.
But what about security? After all, IP protection is useless if the system itself is vulnerable. Well, blockchain has that covered, too. The technology relies on cryptographic algorithms to ensure that every transaction is secure and that the information stored on the blockchain can’t be tampered with. Think of it like putting your intellectual property in a vault that requires an unbreakable combination to access. Even if someone wanted to mess with the data, they’d need to control more than half the computers in the network, which, in large public blockchains like Bitcoin or Ethereum, is next to impossible. It’s a level of security that puts traditional systems to shame.
Another critical component of blockchain is the concept of consensus. For a new block of data (like your IP registration) to be added to the chain, a majority of the network has to agree that the transaction is valid. This decentralized consensus mechanism ensures that no single party can go rogue and alter the blockchain to suit their needs. It’s democracy in action, but without the campaign ads and political mudslinging.
Finally, let’s talk scalability, because this is one area where blockchain still faces some challenges. As more people and companies start using blockchain for IP protection and other purposes, the networks can get bogged down by the sheer volume of transactions. For example, Bitcoin’s blockchain can only process a limited number of transactions per second, which is fine for a niche market but could be a bottleneck if we’re talking about global adoption. However, new technologies like “layer two” solutions (think of them as turbo boosters for blockchain) are being developed to address these scalability issues. In the not-so-distant future, we could see blockchains that are capable of handling millions of transactions per second, making them viable for widespread use.
So, while blockchain isn’t a silver bullet just yet, the technology powering it is sophisticated, secure, and continually evolving. And as more industries, from finance to supply chains to IP protection, begin adopting blockchain, we’ll likely see even more advancements that push the technology to new heights.
The Big Players: Companies Using Blockchain to Secure IP
Blockchain may still seem like a tech buzzword to some, but plenty of companies are already putting it to good use in protecting intellectual property. And we’re not just talking about Silicon Valley startups or crypto enthusiasts—some of the world’s biggest corporations are jumping on the blockchain bandwagon to secure their innovations and creations.
Take IBM, for example. One of the largest tech companies in the world, IBM has been heavily involved in developing blockchain solutions for a variety of industries, including IP protection. They’ve created platforms that allow businesses to register their intellectual property on a blockchain, track ownership rights, and even license their patents using smart contracts. By leveraging blockchain, IBM is helping companies protect their ideas from infringement while making the process of IP licensing faster and more efficient. It’s a classic case of “practice what you preach”—IBM has more than 9,000 patents to its name, so they know a thing or two about protecting IP.
Then there’s Microsoft, another tech giant that’s embracing blockchain for IP protection. Microsoft’s Azure Blockchain Service allows businesses to create their own blockchain networks for a wide range of applications, including IP management. With Azure, companies can register patents, copyrights, and trademarks on the blockchain, making it easier to prove ownership and track licensing agreements. And with Microsoft’s cloud infrastructure powering the whole thing, users get the added benefit of enterprise-level security and scalability.
In the creative industries, companies like Ujo Music are using blockchain to give musicians more control over their work. Ujo is a blockchain-based platform that allows artists to register their songs, control how they’re distributed, and even set up smart contracts to automatically collect royalties. It’s a way for musicians to cut out the middlemen (looking at you, record labels) and keep more of the revenue from their creations.
But it’s not just tech and entertainment companies getting in on the action. Luxury brands like Louis Vuitton are using blockchain to authenticate their products and prevent counterfeiting. By registering each item on a blockchain, Louis Vuitton can provide customers with a digital certificate of authenticity, ensuring that the handbag you just spent a small fortune on is the real deal and not some knock-off. It’s a perfect example of how blockchain’s transparency and immutability can be used to solve real-world problems.
As more companies, big and small, start integrating blockchain into their IP protection strategies, we’re likely to see even more innovative use cases emerge. Whether it’s through digital art, patents, or luxury goods, blockchain is helping businesses take control of their intellectual property in ways that weren’t possible before.
What Could Go Wrong? Blockchain IP Risks and Challenges
By now, blockchain probably sounds like a superhero, swooping in to save the day for intellectual property. But let’s be real—every hero has its kryptonite, and blockchain is no exception. While the technology has incredible potential, it’s not without its risks and challenges, especially when it comes to IP protection.
One of the biggest concerns is privacy. Blockchain’s transparency is one of its greatest strengths, but it can also be a double-edged sword. After all, if every transaction is recorded on a public ledger, does that mean your intellectual property details are out there for the world to see? Not exactly. Most blockchains use cryptographic techniques to protect sensitive information, but there’s still the question of how much data should be public. Striking the right balance between transparency and privacy is a challenge that developers are still working to solve.
Another issue is scalability. We touched on this earlier, but it’s worth repeating: blockchain networks, especially the ones that are public and decentralized, can struggle to handle large volumes of transactions. For example, if thousands of creators suddenly decided to register their IP on the same blockchain, it could slow the system down, resulting in delays and higher transaction costs. Some blockchains, like Ethereum, have already faced these kinds of bottlenecks, which raises questions about whether blockchain can truly scale to meet the demands of a global IP system.
Then there’s the question of regulation. Blockchain operates in a decentralized, borderless world, but IP laws are anything but. As we mentioned before, different countries have different rules for protecting intellectual property, and navigating these legal landscapes can be tricky even in the best of circumstances. The problem with blockchain is that it doesn’t always fit neatly into existing legal frameworks. For example, how do you enforce an IP claim if the offending party is using a blockchain network that’s completely decentralized and outside the reach of traditional law enforcement? It’s a bit like trying to arrest a ghost—you can see the effects of their actions, but good luck pinning them down.
There’s also the risk of hacking. While blockchain is incredibly secure compared to traditional systems, it’s not invincible. There have been high-profile cases of hackers exploiting vulnerabilities in blockchain networks to steal assets or disrupt services. If a blockchain that’s being used for IP protection were to be compromised, the consequences could be disastrous. Imagine if a hacker could alter the records of who owns a particular patent or copyright—it would be like rewriting history.
So, while blockchain offers some amazing solutions for intellectual property protection, it’s important to approach it with a healthy dose of caution. Like any technology, it has its flaws, and we’ll need to address these challenges before we can fully rely on blockchain to safeguard our ideas.
The Future’s So Bright: How Blockchain Could Revolutionize IP Forever
Despite the challenges, the future of blockchain in intellectual property looks incredibly promising. In fact, it’s not an exaggeration to say that we’re standing at the cusp of a revolution. As more industries embrace blockchain, we’re going to see dramatic shifts in how IP is created, shared, and protected.
One of the most exciting possibilities is the integration of blockchain with other emerging technologies, like artificial intelligence (AI) and the Internet of Things (IoT). Imagine a world where AI-powered algorithms can automatically register your creations on a blockchain the moment they’re completed, or where IoT devices embedded in products can record their entire supply chain history on a blockchain ledger. These technologies could work together to create an IP ecosystem that’s more secure, more efficient, and more automated than anything we’ve seen before.
And then there’s the metaverse—the virtual world that’s been making headlines thanks to companies like Facebook (now Meta). As we move toward a digital future where people live, work, and play in virtual environments, the need for secure, verifiable ownership of digital assets is going to skyrocket. Blockchain, with its ability to authenticate and track ownership, is the perfect tool to meet that demand. Whether it’s virtual real estate, digital art, or even entire virtual businesses, blockchain could be the backbone of the metaverse economy, ensuring that creators are properly compensated for their work.
Another area where blockchain could have a huge impact is in democratizing IP protection. Right now, protecting intellectual property is often a privilege reserved for big companies or wealthy individuals who can afford to hire lawyers and pay for patents. But blockchain has the potential to make IP protection more accessible to everyone, from the indie musician to the small business owner. With decentralized platforms and lower costs, anyone could register their IP on a blockchain, regardless of their resources.
The road ahead isn’t without obstacles, but if we can navigate the challenges, the future of IP protection is looking brighter than ever. Blockchain has the potential to transform the way we create, share, and protect intellectual property, and it could usher in a new era where ideas are as secure as they are valuable.
In Conclusion: Why Blockchain and Intellectual Property Are the Perfect Match
So, what have we learned? In a world where ideas are currency and innovation is king, protecting intellectual property is more important than ever. Traditional systems have tried their best, but they’re slow, expensive, and often ineffective. Blockchain, with its decentralized, immutable, and transparent nature, offers a solution that’s tailor-made for the modern age of creativity and innovation.
Sure, there are still challenges to overcome—privacy, scalability, regulation—but the potential benefits far outweigh the risks. Whether it’s through smart contracts, NFTs, or counterfeit prevention, blockchain is changing the game for IP protection in ways we couldn’t have imagined a decade ago.
At the end of the day, intellectual property is all about trust—trust that your ideas will be protected, trust that you’ll be fairly compensated for your work, and trust that your creations will be credited to you. Blockchain, with its unbreakable ledger and transparent processes, gives us a tool to build that trust. It’s not just a tech trend; it’s the future of intellectual property protection.
So, if you’re a creator, an innovator, or just someone who believes in the value of ideas, it’s time to start paying attention. Blockchain isn’t going anywhere, and the sooner we embrace it, the sooner we can start building a world where ideas—and the people who create them—are truly protected.
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